The research on termites in U.S. homes, and what it means in Madison
Most termite advice online repeats the same unsourced claims, so for Madison homeowners the statements below are tied to specific surveys, studies and published cost guides, and each one says what it does and does not prove for a Madison property. In Pest Control Technology (PCT) magazine's 2025 termite market report, a Readex Research survey of roughly 145 pest-control professionals about 2024 operations, 33% said liquids were their primary termite method, behind the 48% who combined liquids with baits, a practice figure, not an infestation rate. Some 57% of pest-control company locations offered borate wood treatments, according to Pest Control Technology (PCT) magazine's 2025 termite market report, a BASF-sponsored Readex survey of about 145 professionals covering 2024 operations; the figure counts companies offering the service, not homes treated or infested. Madison households fit the wider pattern here: only 19% of pest-control company locations offered exclusion services for termites, according to Pest Control Technology (PCT) magazine's 2025 termite market report, a BASF-sponsored Readex survey of about 145 professionals covering 2024 operations; the figure describes what companies sell, not how many homes have termites. Before comparing Madison quotes, note this: Unlike ants or flies, termites are a pest most people would rather not tackle alone: just 16% of U.S. homeowners in National Pest Management Association (NPMA) and Harris Poll research released March 24, 2026, preferred DIY, a stated preference rather than measured purchasing. One figure Madison homeowners tend to underestimate: Vinegar, essential oils and other kitchen fixes are popular: 30% of the 2,000 U.S. respondents in ConsumerAffairs' February 2024 survey of 2,000 U.S. respondents reported trying home remedies, a self-reported result from a mixed pest-and-mold survey that describes habits, not whether those remedies worked. None of these sources surveyed Madison specifically, so read them as national and regional context; the local facts that matter most are the ones an inspector documents at your Madison property, meaning where activity is, what is attracting it and how it is getting in.